Monthly ArchiveDecember 2018

Tips For Having Satisfied Customers

As Philip Kotler said, ” Satisfied customers are thebest advertising for a company,” no doubt, and precisely as of this, it isessential to implement strategies to achieve them. Also, they not only becomeadvertising, but they also do it for free, again and again. Quoting Jim Rohn,an American businessman, and motivational guru, “if you serve your customerswell, they will open opportunity that you could never open yourself.”

In effect, paraphrasing again Kotler, an American economist specializing in marketing, “the successful salesman is concerned first with the customer, and then with the products.” Not in vain, customer satisfaction is the best indicator of the likelihood that you will continue to buy or consume a particular service. And is that, given what we play, the results that can give us the strategies made in this regard well deserve the effort.

A local marketing

Satisfied customers are also cheaper, at least in relative terms, since it costs six to seven times more to find a new customer than to retain them, according to statistics on customer satisfaction. Therefore, it is worth orienting marketing to customer retention. Acting following these dozens of suggestions will turn your satisfaction into an essential part of our competitive advantage:

Know the customer and create closeness: The marketing that empathizes with the client begins by observing and listening, not only to develop a sense of closeness but to establish a dialogue that allows both to offer the products you need and anticipate those you will need, including without knowing it. The traditional barriers are broken down, and a “you” is established through an enriching dialogue, which provides valuable information to the company and, in turn, satisfies the client.

Treat with education and empathize: Education and respect are values ​​that the client must be able to appreciate in the company, either through social networks, through email communication, by phone or, of course, on the face of a face, and when you are informed, you are sold or advised about gender violence.

Have your opinion: Both while developing a product and after doing so, gathering the views of the clients encourages interaction and helps achieve higher satisfaction rates.

Customer Orientation: Around the customer, it turns from thedistribution of the products according to their preferences or profiles to the trainingof the workers. The sum of small and big things will help achieve a satisfiedcustomer.

Deferred sales: Promote a climate of freedom, looking for along-term customer, which means that if you have not purchased today, you cando it the next time.

Customer Orientation: Around the customer, it turns from thedistribution of the products according to their preferences or profiles to the trainingof the workers. The sum of small and big things will help achieve a satisfiedc

E-commerce: In the web environment, following the principles of e-commerce involves implementing a policy that ranges from a system of quality content or ensuring the usability of the web to be engaged with the demands of users responding without delay to comments on the blog, networks social networks and emails.

Empathic Marketing: Aggressive marketing went down in history. We not only have to interact with the customer, but also offer customized solutions that respond to your idea of ​​better service.

Recommend and suggest: Within this same dynamic, the client seeks so much that we suggest what he will need or like as he does. Encouraging that need for two-way communication is another way of being empathetic.

Recognize the mistakes: Addressing your complaints diligently is not enough. In addition to being quick and polite, it is essential to get them to feel heard and cared for. If damage or a problem occurs, you have to find a solution that satisfies you, within reason and common uses (for example, the acceptance of returns), without forgetting the importance of having details that make you forget the incident more easily.